We are so proud to share the latest release from our publishing roster. Joya Mooi just released Lookalike and it is a track that really gets under your skin. This song is a deeply moving exploration of memory and the way we carry loved ones with us.
The story behind the song is incredibly personal. Joya wrote it about the unsettling comfort of seeing her late brother in the world around her. Whether it is a stranger’s walk or a familiar laugh, those fleeting moments bring both solace and ache. As she beautifully says: “Grief is really just love. It’s all the love you want to give, but cannot.”
In Lookalike, you can hear a mix of simmering anger and passion that serves as a testament to both grief and love. In these past few years her voice feels more vital than ever. Joya has this amazing instinct for reframing emotions that are often flattened in pop music. With this release and more music on the way, she invites us all to sit with our contradictions and see emotion as a spectrum worth celebrating.
Go give Lookalike a listen on your favorite streaming platform!