How important are digital marketing and data? Data from TikTok, Tencent, Spotify, YouTube, and other streaming services can be of great value to artists. But, how do you read this data? Which platforms are the biggest? And is traditional marketing still necessary?
Podcast host Jochem tromp sits down with Bibi Kor, data analyst at Sony Music Benelux, and Arash Banaei, marketing strategy manager at FUGA. They share their unique tips on how to help artists with data, and tell us more about the most recent developments in digital marketing. And of course, they give us their favorite Dutch music tips, which you can check out in the DME Spotify Playlist.
Listen to Episode 14 on Spotify and Apple Podcasts